‘Daniel Bauer Academy is known for producing the most iconic editorial makeup looks as part of their student portfolio shoots at their Bangalore, Delhi and Mumbai academies.’ Where is the lie?
Unlike any other makeup academy in India, Daniel Bauer Academy’s main objective is to build successful careers, and not just give makeup demonstrations to their students. To become a successful makeup and hair artist in the Indian fashion industry it is very important to become a good storyteller. Makeup is far more powerful than just a few technical skills. Through makeup, you can learn how to tell stories, in unconventional ways. At the Daniel Bauer Academy, we teach students exactly that.
When we produce these editorial shoots for our students, our students will agree to the fact that its a long long process. It’s not about showing up on set and doing a smokey eye look, it’s so much more deeper. Daniel Bauer Academy students learn to create and tell a story using makeup in precise and unique ways. Students choose different concepts to work on, they are taught to research while keeping in mind what industry they are from, create mood boards, do a lot of referencing, trails, etc, to actually narrow down their final looks for their shoot.
Daniel Bauer Academy students have sessions on moodboards, understanding good aesthetic, and so much more when they are starting a career in makeup with the best academy in India. Like we said, the art of editorial makeup is to create and tell a story. What makeup you decide to do is probably the last thing to consider in the whole creative process.
Makeup is used to tell a story, makeup in itself isn’t the story. The creative process is guided by the story the team wants to create and everything in the team is bringing their unique ‘ingredient’, be it from the model, the photographer, set design, styling, makeup and hair. When everything is in sync and respecting what each person brings to the creative table, but most importantly guided by the same vision, you will undoubtably create something truly spectacular.
When Daniel Bauer started his journey in India, he was living with some friends in Mumbai – a photographer form Germany, a stylist from Italy and a model from Australia. One evening, they were all out for drinks and decided to create a beauty story the following morning, it was all about foreigners in the city. They wanted to create their interpretation of classic Mumbai street life, from drinking chai, to a visit to a barber shop, to greeting a Holy Cow (Guy). It was raw, fresh, exciting. They were doing the makeup and hair in a taxi travelling from location to location. This experience got him hooked on life in Mumbai. This is something Daniel always wants to instil in his students, that anything is possible with the right team and focus.
It’s never easy, the whole portfolio shoot process at the Daniel Bauer Academy, for their students. But all the students realise why it is the way it is when they see the outcome of what went on durning the entire process of building their editorial portfolio.
Post Covid, there has been a huge appetite for makeup and pushing the boundaries of what is possible, makeup artists and makeup enthusiasts are now more fearless and boundless than any other generation of artist. It’s incredible to see and witness this. Instagram makes the makeup community truly global. This inspires us to push our students more because truly, sky is the limit when it comes to letting our kids unleash their creative souls.
At the Daniel Bauer Academy, we have a major focus for our students in creating editorial makeup, the thing that holds then back initially, is now recognising that makeup is a tool to tell a story, we have to reset how people view makeup. It’s not always about making somebody look pretty, makeup is far more powerful…we open our students’ eyes to the what is possible with makeup, this is a life changing skill for a makeup artist.
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